FEED YOUR NIGHTMARES

Can a burger actually give you nightmares?

That’s what the BURGER KING® brand set out to prove with an unusual research study for its latest Halloween limited time offer, called the Nightmare King. Based on the unique build of the sandwich, which consists of a mix of proteins like bacon, chicken and beef, plus cheese, the hypothesis was that this new burger could cause nightmares. So, the BURGER KING® brand turned to science to validate this. And the results of the clinical study prove that the Nightmare King increases your chances of having nightmares by 3.5 times.

Agency: David/Miami 
Managing Director / Global COO: Paulo Fogaça
Executive Creative Director: Ricardo Casal, Juan Javier Peña Plaza
ACD: Fernando Pellizzaro, Jean Zamprogno
Art Director: Andy Tamayo
Copywriter: Alexander Allen
Copywriter: Nellie Santee

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