Wind has never felt better at the Super Bowl LIII

Being the world’s biggest beer brand, Budweiser is one of its biggest polluters as well. If we wanted to be part of the solution, we needed to make a commitment to the world: a commitment to brew 100% of our beer with 100% renewable electricity.

How do you tell this story? By telling the story of the animal that enjoys the wind more than anything on Earth.

AWARDS

Cannes Lions International Festival of Creativity
1 Gold in PR

Clio Awards
1 Bronze in Integrated Campaign
1 Bronze in Environmental

Agency: DAVID, Miami
Managing Director / Global COO: Paulo Fogaça
Executive Creative Director: Ricardo Casal, Juan Javier Peña Plaza
ACD: Fernando Pellizzaro, Jean Zamprogno
Art Director: Andy Tamayo
Copywriter: Alexander Allen
Copywriter: Nellie Santee