AN AUTHENTIC BLIND POV TRANSLATED TO THE SCREEN AT THE SUPER BOWL
Google’s 2024 Super Bowl ad.
In this love story, we follow a blind man through life’s most important moments as he captures them with his Google Pixel’s Guided Frame—an AI-powered feature that helps blind or low vision users take photos.
Filmed by blind filmmaker Adam Morse. Narrated by Stevie Wonder.
Agency: GUT
CCOs: Juan Javier Peña Plaza, Ricardo Casal
Creative Directors: Alexander Allen, Andy Tamayo, José Ramirez, Jeff Schermer