SOMETIMES ADS CAN BE A NAT GEO DOCUMENTARY

100,000 turtles are killed every year to make turtle soup, a tradition in many countries that's driving turtles to extinction. So, NotCo created NotTurtle: a first-of-its-kind 100% plant-based turtle soup made by AI. By providing cooking classes to local chefs in communities where turtle meat is a delicacy, NotTurtle was open-sourced. The recipe became a vehicle to develop sustainable culinary practices, save the turtle population, and boost awareness about NotCo and its AI capabilities in markets where they don't distribute.

“Imagine what else we can do with this technology” FORBES.”

CCO: Ricardo Casal
ECD: Dean Paradise
CDs: Andy Tamayo & Alex Allen
ACD: Ryan Morejon
Sr. Art Director: Alec Plourde
Jr. Copywriter: Sergio Del Hierro