VICTORIA - SOCIAL CONTENT

Victoria is Mexico's first beer ever, making it a symbol of pride. But when Mexico-United States relations suffered its most recent slump, The Community created a group of Mexican friends, where one of them isn't quite Mexican...

Gregorio, a man who celebrates the coolness of being Mexican. He might sound a bit American. And maybe look like an American. But there's no better proof that he's mexican than his unpralleled love for Victoria beer.

Agency: the community
Creative Director: Federico Diaz
Art Director: Andy Tamayo, Rodolfo Fernandes
Copywriter: Alexander Allen, Daniel Millan